Content is complex business. It’s also costly – not only in terms of production costs but also when you factor in the rules and regulations that must be followed for every piece of content produced. There is no denying that life science and medtech organizations, who are on the fast track in making discoveries for the greater good, cannot afford to publish outdated, inaccurate – or worse – noncompliant content. They must modernize their content creation and collaboration approaches to support their speed to market.
Join us for an interactive session with Dr. Ray Glemser, founder of Glemser Technologies, and featured guest speaker, Forrester Principal Analyst Kathleen Pierce, moderated by Emerson Welch, VP Global Marketing at Quark Software. They will discuss why life sciences organizations are long overdue in evaluating their content strategies and the role content automation plays in improving operational efficiencies, increasing content creation agility across teams, and paving a path to delivering timely, relevant, localized information that adheres to regulatory standards.
Attendees will learn:
- Best practices for effective submission process management and techniques that verify content is in the
right format before submitting
- The benefits of shifting away from an unstructured content creation process and adopting a structured,
componentized approach
- How your team can better collaborate and manage version controls with 100% accuracy across multiple
content types